Donald Trump has launched a new “communications” website, which says it will publish content “straight from the desk” of the former US president.
Mr Trump was banned by Twitter and suspended by Facebook and YouTube after the Capitol riots in January.
The former president has since been releasing statements by press release – which the new website will now host.
Users will be able to like posts – and also share them on Twitter and Facebook accounts.
“It is a blog,” Kara Swisher, technology columnist for the New York Times told BBC Radio 4’s Today programme. “I was like ‘2002 is calling and it wants its blog back…’
“I don’t know what the overall plan is because he does have some very sharp digital advisers. It is just the beginning of his attempts to try to re-establish a louder ability to participate in digital media.”
The move comes a day before a decision is due from Facebook’s Oversight Board on whether to permanently ban Mr Trump.
Mr Trump’s senior adviser, Jason Miller, had previously said a new social media platform was to be launched. “This new platform is going to be big,” he said in March.
But Mr Miller tweeted on Tuesday that the new website was not the social media platform he had previously hyped.
“We’ll have additional information coming on that front in the very near future,” he said.
The website is reportedly built by Campaign Nucleus, a digital services company created by Mr Trump’s former campaign manager Brad Parscale.
Several posts on the site repeat debunked claims that last year’s presidential election was rigged.
Facebook’s Oversight Board will announce its decision on whether Mr Trump is to be permanently banned from the platform on 09:00 EST (14:00 BST).
If he is allowed back on to the site, Facebook will have seven days to reactivate his account.
YouTube has said they will reactivate Mr Trump’s account when the threat of “real-world violence” reduces.
Twitter, where Mr Trump had 88 million followers, has banned him permanently.
A Twitter spokesperson told the BBC: “Generally, sharing content from the website referenced is permitted as long as the material does not otherwise violate the Twitter Rules”.
James Clayton is the BBC’s North America technology reporter based in San Francisco. Follow him on Twitter @jamesclayton5.