Wednesday, October 20, 2021
Home Technology announces high-tech Bluetooth face mask announces high-tech Bluetooth face mask has partnered with tech conglomerate Honeywell to launch a Bluetooth-capable face mask.

The Black Eyed Peas rapper, The Voice judge and entrepreneur’s latest venture – dubbed the Xupermask – is a joint collaboration between himself, Honeywell and designer Jose Fernandez, who created Elon Musk’s SpaceX suits.

In addition to Bluetooth connectivity, the “smart mask” will feature dual three-speed fans, a HEPA filtration system, LED lights, noise-cancelling headphones and a rechargeable, seven-hour battery.

It’s also capable of playing music and taking phone calls, and has a decidedly futuristic look – see a preview below.

The Xupermask is set to arrive on April 8 directly, sold direct-to-consumer via its own website. It will sell at £216 (US $299).

“We are living in sci-fi times,” told the New York Times in a story about the new masks.

“[The pandemic] his straight out of a friggin’ movie. But we are wearing masks from yesterday’s movie. So I wanted to make a mask to fit the era that we’re in.”

It’s far from’s first foray into tech – other projects have included his much-maligned Puls smartwatch and a range of “fashion” headphones. As the Times acknowledges, both products failed to take off.

The rapper’s company,, is focused on wearable products, and has acquired tech companies such as smart home brand Wink and machine learning start-up Sensiya.



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